The big dogs—Google, Amazon, Microsoft—they’re all back on the quantum bandwagon. New prototypes, “breakthroughs,” press releases thick with optimism. I’ve seen this movie before, Brother, and spoiler alert: the ending’s still unwritten.

Quantum computing might change everything someday. But today? It’s still half lab coats, half marketing spin. For the average org—or even the above-average one—this tech is like a Ferrari in a cornfield. It looks cool, but you ain’t going anywhere with it yet.

So here’s the play: keep it on your radar, but don’t pivot your stack or your budget just to ride a buzzword. Practical computing still wins the day.