So here’s the latest: OpenAI, Google, and Anthropic are all gunning to replace the browser. Not with a new app, but with AI agents that do the work for you. Want to book a flight? You won’t open a dozen tabs comparing prices—you’ll tell your agent what you need, and it’ll handle it. Same with shopping, searching, even consuming content.

Sounds slick. But my fam in web dev and digital marketing? This could burn your funnel to the ground.

If these agents take over, traditional websites, branding efforts, and user experience design all become background noise. Your content gets parsed, not seen. And if you’re running a small business—especially one built on storytelling, aesthetics, or customer connection—you better start thinking about how you’ll be represented when a bot is the middleman.

Want to understand where this is headed? Check out the Business Insider deep-dive: “AI Agents Could Make the Internet Go Dark.”