More AI agent buzz, but today let’s talk consequences. When AI agents become the default way people interact with the web, most websites—yours included—might never be seen again. Just scraped. Summarized. Reduced to metadata.

If that doesn’t scare you, it should.

We’ve spent the last 20 years optimizing for SEO, load speed, and engagement. But what happens when the “user” is a script? When the buying decision is made before a human even clicks?

This is the start of a seismic shift. If you care about visibility, you’ll need to optimize for machine readability. Structured data, open APIs, transparency—all that becomes the new storefront window.

It’s time to think less like a marketer, and more like a data architect.