The NBA Tech Summit just turned 25. A quarter-century of wearable sensors, AI playbooks, VR coaching, and player stat tracking down to heart rate and hydration. That’s cool—but also a little creepy.

Here’s my hot take: the tech’s incredible. But as data gets more granular, the line between performance enhancement and surveillance gets thinner than that new iPhone. My sisters and brothers in sports tech and healthcare—double check where that data goes and who owns it.

Use tech to empower, not control. That goes for athletes, employees, and everyone in between.