Sony showed off a prototype this week where Aloy from Horizon Forbidden West responds in real time with AI-generated dialogue. Players can “talk” to her, and she adapts. It’s wild—and it’s going to change how games are built.

Now here’s the kicker: voice actors are already sweating. Writers too. When the script becomes fluid, who owns the story? Who’s responsible when the AI says something stupid—or offensive?

My fam in game dev, creative tech, and UX—you’re looking at a major shift. You either evolve with it or risk getting automated out. But also? Don’t sell your soul to the novelty. AI characters are powerful, but story still needs structure. Don’t let the tools erase the craft.