California just dropped a legislative hammer on AI in entertainment. No more deepfakes in movies without disclosure. Child influencers? Regulated. And several other states are lining up similar restrictions for AI-generated content, especially across social media.

Look, I love the possibilities of generative AI. But the wild west era had to end sometime. My sisters and brothers in content creation, this isn’t about stifling innovation—it’s about putting some guardrails in before we crash through the canyon.

Think of it like this: you don’t ban roads because some folks speed. But you do build lanes, add signs, and hold drivers accountable. That’s what regulation needs to do here.

Curious about the details? The AP’s write-up is solid and balanced. Worth a read.