The conversation about AI agents isn’t slowing down—and it shouldn’t. These tools aren’t just changing how we use the web. They’re changing who uses it. When an AI agent pulls your product reviews, compares pricing, and chooses what to buy—how do you market? How do you stand out?

We’re heading toward a world where decisions are made by intermediaries we didn’t elect or fully understand. And my tribe in small business and ethical tech? That should light up your dashboard.

If you want to future-proof your brand, think beyond surface appeal. Focus on data clarity, interoperability, and trust. Because agents aren’t swayed by pretty banners—they care about speed, accuracy, and verified sources.

You can find a great explainer over at Business Insider: “AI Agents Could Make the Internet Go Dark.”